Businesses should stand behind the content they post and not be surprised by the outcome when feedback funnels through various formats to the creator. Using checklists is a good way to ensure the team is staying on the right track regardless of the identity or ideology of the person with the mouse.
Checklists also ensure that common mistakes can be easily avoided. For instance, are titles correct? Do all outbound links open in a new window? Are tags appropriate? Are images clear and not grainy?
In closing, it’s important to understand that when you adhere to the benefits of building a content development plan and team, you establish yourself as a thought leader. Successful marketing and advertising teams who work together will find success around every turn. There is so much content out in the world on a daily basis, why not take some time to share the load? Get those creative juices flowing with a strategy that truly works and the benefits will be all yours.