Value Proposition is the key determinant to whether a potential customer will continue to peruse your website or click the exit button. In essence, a clear value proposition explains how your product or service will solve your customer’s particular problems. More specifically, it offers the benefits of your good or service and tells customers why your business is better than the competition. Your website visitors must see your value proposition on your homepage and throughout the rest of your website. If you do not know your value proposition, you must first sort out this issue. After all, if you do not know your value proposition, you cannot expect your customers to as well.
Therefore, in order to increase web traffic to your site, it is important that your company website adhere to certain web design principles.