Digital marketing is slowly replacing traditional marketing. In the past, advertising was characterised by awareness creation and the buildup of transactions. Its importance has declined due to the fragmentation of media and the increasing number of people using the internet.
Digital marketing was previously nothing more than a combination of funny acronyms. Terms like SEO, meta tags, and meta descriptions did not make much sense then, compared to how they do now. Currently, there is a change in buyer behaviour, influenced by the social media platforms and influencers.
If you want to beat the competition with digital marketing in 2018, here are some easy steps to follow: