Instagram’s traffic is up 5.65%, Snapchat is up 294%, and Giphy’s is up by 100%. With these high increases, it has become clear that you cannot overlook the potential of sharing images. This can be via social media posts or ad campaigns.
Plan for consistent and relevant image posts that are in conjunction with your content marketing strategy. For example, if you are posting about wedding services, then support your blogging efforts with an infographic about wedding costs, photos of your favourite trends, and other pieces to balance your brand.
Appeal to the audience during the summer by reaching them on image sharing platforms.