Mindvalley needed content that would make a complex topic – information security – accessible to their audience in a way that would speak to a wider and more general level of expertise, offer valuable insights, and be able to be used for ongoing and evergreen marketing activities. The right way to do this? Through our Bundle workflows.
Using Bundles To Scale Infographics
Mindvalley used our bundle product to create an infographic that could present vital information to their customers about Email as a security breach issue. Bundles, designed by Speedlancer to be instantly scaleable and executable workflows that clients can trigger at any time to generate entire projects of work using our freelance professionals, are a way for individual and bespoke pieces of work to be chained together.
The Infographic Bundle process begins with a brief for background research, where the client provided the topic idea for the content, coordinated by Speedlancer project managers, to USA based virtual assistants who compile resources, notes and information for our writers. Once the research on email security had been completed, it was automatically passed onto our content writers, who drew on it to generate blog posts that were approved for progression by the client. Once the client was happy with the content and the written task had been approved, the Bundle workflow triggered its submission to our design freelancers, who worked at turning the blogs into accessible, visually enticing infographic content.
From start to finish, our bundle process can be triggered, run and signed off within days, streamlining the traditional design process for infographics in a way that reduces overheads and immediately increases their ROI.
Infographics have been a focus for a lot of Speedlancer users since our inception – and that’s for good reason. In 2020, they remain one of the most popular forms of content for Linkedin, lead magnets and blog posts. Infographics are visually exciting, they’re catchy, they’re the fastest possible way to share an idea, and people have been trained to repost, like and spread them around.
If you look at some of the top performing articles on publications from the New York Times to Vox, you’ll see the popularity of infographics staying strong. They’ve been used everywhere from political coverage, to feature length pieces. And we know how to do them right.
Infographics can tell the whole story. But they can also highlight the parts people need to remember.
We like to do infographics through our Bundle product, because it gives folks the chance to have us write a detailed, in-depth blog post that can thoroughly break down any topic and provide detailed analysis. It’s what gives the information its meat and value.
When an infographic is based on a written piece that backs it up with all the context and content you need, it doesn’t have to tell the entire story. It can tell the parts that you need people to remember. The vital facts, the vital narrative.
Infographics aren’t a one off tool. They’re a cadence.
The right way to use infographics is sequentially, and in an ongoing sequence. When you post an infographic as a once off, it doesn’t train your audience in the kind of content that you do well, and you won’t have a chance to iterate until you get it right.
Tie several pieces of blog content together into a series that makes sense as a whole, and break each of them down into an infographic. You can maintain the same style across each piece, so that you’re drawing your audience into a story and a visual journey they’ll want to be a part of.
When you can call out the big numbers, do it.
Stats are one of the strongest elements of it. It’s why you see infographics used so heavily to break down complex numbers, and present data that would otherwise be pretty incomprehensible to a wider audience. So it’s worth keeping an infographic strategy up your sleeve for when the time is right to tackle that kind of content.
One of the ways we’ve seen Speedlancer users adopt an infographic strategy is to have detailed research performed into specific topic areas where resources can be gathered, refined and turned into data-based storytelling, which lends itself perfectly to the formula.